ALFA ROMEO "MITO INNOVATIVE FASHION DRIVE"

SHU TO / has designed the venue for the photo exhibition “MITO INNOVATIVE FASHION DRIVE” by Italian car manufacturer Alfa Romeo, which was held at the event space LAB in the CoSTUME NATIONAL Aoyama Complex, in Omotesando, Tokyo. In this exhibition, They launched their new products with the photos on the theme of “Fashion and Drive”. The photos were hung on the hanger racks which were painted the same color as the new products to embody the theme. The way to display allows the visitors to feel closer to the photos, and to touch them as if we touched clothing hung on hanger racks in fashion stores.

イタリアの車メーカー アルファロメオ の新車発表にに伴う、東京、表参道 CoSTUME NATIONAL Aoyama Complex 内 イベントスペース LAB にて行われたアートイベント「MITO INNOVATIVE FASHION DRIVE」の展示企画、及び設計。 「車とファッション」をテーマにした写真展であることから、写真を車体と同色に塗装したハンガーラックに掛けて展示。イベントのコンセプトを体現すると同時に、衣料品店で服を気軽に触れるように、来場者が作品に触れ、それをより身近に感じることのできる展示空間を実現した。

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Client: Alfa Romeo
Usage: EVENT
Production/Construction: ARTFREAK
Year: JUN 2012
Location: TOKYO JAPAN
Area: 116.3㎡
Photo: TADAFUMI AZUNO