BMW JAPAN 30th

SHU TO / has designed the venue to commemorate BMW Japan's 30th anniversary, with the gate which was in the shape of the brand's iconic "kidney grille". We created the beginning of a uplifting venue experience. Their new products were launched there, and the visitor test drove them.

BMW Japan 30周年を記念した、新車発表、試乗会会場デザインをSHU TO / が担当。BMWのブランドアイコンであるキドニーグリルをモチーフにしたゲートをデザイン。高揚感のある会場体験の始まりを演出した。

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Client: BMW JAPAN
Usage: EVENT
Direction: HAKUHODO Inc.
Construction: NOMURA Co.,Ltd.
Year: OCT 2011
Location: CHIBA JAPAN