POLA POP-UP STORE ISETAN SHINJUKU

Japanese cosmetic brand "POLA B.A." opened a pop-up store to launch their new products at Isetan Shinjuku. SHU TO / were in charge of design of it. The brand’s concept, "Awakening the deep beauty that is dormant, as if a switch is flipped," was expressed by vividly blooming flowers breaking out from the inside of the wall and fixtures. The flowers seen through the black glass looked standed out their vividness.



化粧品ブランド「ポーラ B.A.」の新商品発表のためのポップアップストアを伊勢丹新宿店にオープン。その演出とデザインをSHU TO / が担当。ブランドコンセプトである「眠っている深い美しさを、スイッチが入ったように呼び覚ます」を、壁や什器を内側から突き破り、鮮やかに咲き誇る花々で表現。黒いガラス越しに見える花々が、より力強く鮮やかに見えた。

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Client: POLA
Usage: POP-UP STORE
Flower design: MAKOTO AZUMA
Construction: RIVASTON
Location: TOKYO JAPAN