ALPHATAURI ISETAN SHINJUKU

/Client /RED BULL
/Usage /STORE
/Production /FUSE /ARIA
/Year /OCT 2022
/Location /TOKYO JAPAN
/Area /23.7㎡
/Photo /KENJI MASUNAGA

In conjunction with the arrival of Austrian fashion brand "Alfatauri" in Japan, a pop-up store of the brand opened at Isetan Shinjuku. We designed the interior and show windows of the store, using blue, the key color of the 2022-2023 AW collection, and orchestrated the space with rhythmical visuals and staging.