ON TOKYO SHOWROOM /SHOWROOM

/Client /ON TOKYO SHOWROOM
/Usage /SHOWROOM
/Production /EMTYOS
/Year /JUN 2022
/Location /TOKYO JAPAN
/Area /121.5㎡
/Photo /KENJI MASUNAGA

ON TOKYO SHOWROOM is a sales platform that takes a multifaceted marketing approach, including a global network connecting Japan and the world. While the focus is on fashion, the showroom is a gathering place for people and a variety of products from Japan and abroad, so the design and function of the fixtures were required to accommodate all product sizes, quantities, and presentations. Therefore, a "nested" structure was adopted for the display fixtures. While the design is simple enough to accommodate any style of brand, the overlap of the fixtures allows for adjustment of the volume of the fixtures, and the rhythm of the product arrangement allows for a variety of display expressions. The table uses transparent legs made of acrylic and special glass to create an unstable and light design.